"What Does Google Think About SEO Links from Article Marketing and Widgets?"

Matt Cutts shares Google's thinking about webmasters abusing links from article marketing and blog widgets for SEO—the Google vs article marketing battle.

See the full Google SEO video on YouTube at
 What Does Google Tink About Links from Article Marketing and Widgets?

Matt Cutts from Google discusses the Google vs. SEO article marketing battle.

"Is article marketing effective?"

Find the answers below.

Matt from Mountain View asks, "What is Google's current thinking about getting links from article marketing, widgets, footers, themes, etcetera?"

Yeah, I'm really glad to talk about our current thinking which is about the same as our past thinking.

But let's be a little more explicit about it.

Whenever you get a link from just a WordPress footer or just a random footer or, you know, when someone installs a widget or they install some theme on their content management system, it's often the case that they're not editorially choosing to link with that anchor text.

So, you sometimes see a lot of links all with the exact same anchor text because, you know, that's what the widget happened to have embedded in it or something like that.

And even if it's not the exact same anchor text it's like a, you know, it's relatively inorganic in the sense that the person who made the widget is deciding what the anchor text should be rather than the person who's actually doing the link by including the widget.

And it's the same sort of thing with article marketing.

Low vs. High Quality Article Writing

If you write a relatively low quality article [like we may find in SEO ezine articles], you know, and just a few hundred words and then at the bottom is 2 or 3 links of specifically high keyword density anchor text, then the sort of guy who just sort of wants some content and doesn't really care about the quality might grab that article from an article bank or something. And, um, he's not really editorially choosing to give that anchor text.

So, as opposed to something that's really compelling, when you really like something, when you're linking to it organically, you know, that's the sort of links that we really want to count more.

So, it's always been the case that these sorts of links that are almost like boiler plate, it's like not really a person's real choice to really endorse what that particular link, or that particular anchor text, those are links that typically we would not want to count as much.

So, either our algorithms or we do have manual ways of saying, "Okay, at a very granular level, you know, this is the sort of link that we don't want to trust."

So, um, there are some people who say, "Okay, I just want links. I'm just gonna take short cuts. I'm lazy, I wanna do the bare minimum I can to get the links that I want to get."

And they'll fall back on some ways where, you know, I've mentioned the example before, but if you're a K through 12 (K–12) school teacher in Pennsylvania and you're trying to get a web counter and you don't realize that it has mesothelioma hidden in the text of the web counter, that's not a link that we necessarily wanna trust at all let alone give that much weight to.

Better SEO Links

So the sorts of links where people are really choosing to editorially link to you, and not just because they're paid but because they think your site is good, those are the links that we're more likely to wanna count more.